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something that would not take off  

2011-11-08 11:13:33|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Nike took formation while Knight took his MBA at Stanford in the early '60s with Frank Shallenberger.true religion jeans sale The semester-long project was to create a small business of your own and device a marketing plan with it. Converging Bowerman's attention to quality running shoes and the knowledge and awareness that high-quality/low cost products could be produced in Japan and shipped to the U.S. to be distributed, Knight finally found his market niche. However, Shallenberger thought the idea interesting, but felt it was nothing more than Knight's marketing ideas for the project, something that would not take off as a business jackpot.By the late '70s, Blue Ribbon Sports officially became Nike and went from $10 million to $270 million in sales, and all from the back of a car. Many people complained about how Nikes were not made in the United States in the beginning of the 80s.WOMEN'S JEANS The term 'Sweatshop' came about this time when people were mad of the way Nike shoes were made in Vietnam, China, and Indonesia where the people were paid in low wages and were subjected to very poor working conditions. This was a major public relations issue that led to the boycotting of Nike products worldwide, particularly in the US. Though that, this didn't stop people from purchasing Nike products and Nike continued to grow.The turning point for the Nike Company came about in 1985 with the world's greatest basketball player-Michael Jordan came into play among Nike bigwigs. With Michael Jordan, Women's Skirts&ShortsNike climbed new heights with the ever popular "Air Jordan" shoe along with the apparels. This made Nike known as a 'Fitness and Sport Revolution' Brand and was named by "Advertising Age" 1996 Marketer of the Year, citing the "ubiquitous swoosh...was more recognized and coveted by consumers than any other sports brand--arguably any brand" Nike is at the top of the charts thanks to Michael Jordan but may never admit to this. Thanks to the new found success through collaborations with Jordan, this lead to ne collaborations with famous athletes such as Bo Jackson, Andre Agassi, Charles Barkley, Deion Sanders, Ken Griffey, Scottie Pippen, Penny Hardaway, Jason Kidd, Barry Sanders, and many more.
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