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It's everybody favorite shoe company  

2011-11-08 11:10:43|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Nike is a brand name synonymous to shoes. Nike Shox Women SkoIt's a household name that has accumulated billions in revenue since its humble beginnings. It's everybody favorite shoe company. Nike was founded in 1962, by Bill Bowerman and Phil Knight in the trunk of Knight's car and was originally started as Blue Ribbon Sports. Nike emanated from two sources: Bill Bowerman's quest for lighter, more durable racing shoes for his University of Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. The name 'Nike' was established in 1972 after the winged Greek goddess of victory.Instead of a wing, Nike incorporated the "Swoosh". The "Swoosh" is well known all around the world, designed by Carolyn Davidson in 1971, nike sko nettbutikkfor ONLY $35.00. Caroline Davidson was at that time, a student at Portland State University majoring in advertising. Meeting Phil Knight while he was teaching accounting classes, she started freelancing for his company. She designed the Swoosh and got paid $35. Together with the Swoosh, Nike is also known for its signature tagline- Just Do It that makes Nike stand out like no other company.Bowerman was the coach for the track team of the University of Oregon where Phil Knight ran in 1959.nike shox norge Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Spurred with this burning desire, the birth of one of the world's most influential and strongest brand began to take shape. It took a while for the name 'Nike' to sink in minds and hearts of shoe fans and sports enthusiasts as well as to establish the great name they have today.
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